Sana Choyakh, Managing Director of Flair & Vision, is a marketing strategy expert specialized in driving sales growth and market differentiation for consumer goods, fragrance, hospitality, real estate, and specification-driven sectors across the GCC and KSA.

With over 20 years’ experience with multinational organizations including Henkel, Colgate Palmolive and Givaudan, she held senior roles and consistently drove market share growth across South Asia, the Middle East and Africa for global and local brands including Persil, Pril, Soupline, Palmolive, Clarins, and Guerlain, delivered through large-scale 360° marketing and brand activation programs.

Throughout her career, she has built deep expertise in market trends, consumer insights, brand positioning, and commercial strategy that translates directly into revenue growth. Her network extends into leading global specification and design brands, including Lutron and Gessi, giving her a rare bridge between consumer brand strategy and the interior design, architecture, and construction-supply world. Today, through Flair & Vision, she brings this multinational rigor to a specialized niche — olfactive brand strategy and multi-sensory experience design — helping hospitality groups, real estate developers, interior designers and architects, and consumer goods companies across the region build brands that convert market presence into measurable growth.

Sana is also passionate about social causes and pursues initiatives focused on women’s empowerment and social upliftment through her engagements with UNHCR-led programs for Syrian refugees and as a United Nations Women mentor for entrepreneurs in the UAE.

She also holds a Harvard University Certificate in Entrepreneurship in Emerging Economies and a Digital Marketing Certificate from Columbia Business School.