A Senior Consultant at Flair & Vision, Marketing & Brand strategy expert with 12 years of experience in Laundry, Home & Personal care industries. She occupied senior Marketing roles at Fast Moving Consumer Goods companies such as Henkel and Beiersdorf, successfully managed brands launches & activations, and contributed significantly to the business growth across Middle East Africa, Latin America & Asia of leading brands such as Persil, DAC and Nivea.

As a marketing consultant in Givaudan, she was involved in building marketing strategies, product mix, with a focus on Fragrances, portfolio management, new market entries, and trends’ scouting for a wide portfolio of global and local clients.

Passionate about consumer insights, she traveled around the region to build extensive knowledge about market dynamics & trends, and consumer behavior to develop relevant & innovative strategies contributing to the brand growth.

Besides her professional experience, Feriel holds a bachelor’s degree in business administration and marketing followed by a Master of Science in marketing and certification from Columbia Business School in Digital Marketing.

Feriel speaks Arabic, French, and English.

“A big business starts small, my passion is to make it thrive.”